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Tyson Gancayco-Adlao

Paid social

Performance creative

I produce paid social for SimplePractice with our in-house team: concept and script, the shoot, the edit. I’m the producer on every campaign, and on many I’m also the DP or the editor.

Formats

The same take delivered in 9x16
9x16 · Feed & story
The same take delivered in 1x1
1x1 · In-feed
The same take delivered in 16x9
16x9 · Pre-roll

Hook variations

The Claim opening
Claim

“Therapists, some behavioral health networks take up to $30 a session.”

The Direct opening
Direct

“Look, you know your worth. Don't let behavioral health networks determine your rate.”

The Relatable opening
Relatable

“Listen, real independence means setting your own rate.”

Setups

BAUConfessionalWiredSolo podcastTiny micSubway takesDay in the lifePast selfDuo podcastCinemaYellow seamless

Other work

Brand campaign
In-house and with outside agencies, including SimplePractice's rebrand.
Customer stories
Practitioners on camera, filmed in their own practices.
Community & live
Panels and live programming, multi-camera.