The system

One production, cut every way it needs to run

Paid runs on volume — a deep library of variations to test against, refreshed on a regular cadence. That is what I have produced for five years: concept and script, through the shoot, into the edit. With a team, on real practitioners, start to finish.

One take, three shapes

I frame for all three on the day.

The same take delivered in 9x16 — 9x16 · Feed & story

The same take delivered in 1x1 — 1x1 · In-feed

The same take delivered in 16x9 — 16x9 · Pre-roll

One setup, three openings

I build the hook variations into the shoot day and cut them from the same setup.

The Claim opening — Claim
“Therapists, some behavioral health networks take up to $30 a session.”

The Direct opening — Direct
“Look, you know your worth. Don't let behavioral health networks determine your rate.”

The Relatable opening — Relatable
“Listen, real independence means setting your own rate.”

Setups I have shot

BAUConfessionalWiredSolo podcastTiny micSubway takesDay in the lifePast selfDuo podcastCinemaYellow seamless

What else I produce

Brand campaign: I produce brand work in-house and alongside outside agencies — including the films for SimplePractice's full rebrand, from kickoff through delivery.
Customer stories: Real practitioners, not actors — filmed in their own practices, on their schedule, one day to get everything. It is the harder version of this shoot and I produce a lot of them.
Community & live: I produce panels and live programming, including multi-camera cuts that run long.