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Tyson Gancayco-Adlao

AI production

AI in production

I use AI in production in three ways. Which one fits depends on what a brand is comfortable with.

  1. 01

    Fully generated

    Every frame made with AI, finished by hand.

  2. 02

    Real performance, enhanced

    Real people on camera. AI changes the backgrounds, extends the set, adds what the shot needs.

  3. 03

    Fixes after the shoot

    A new line, a new hook, a changed detail — without going back to set.

Reel

Lane 01

Fully generated

Every frame made with AI, finished by hand. When a brand is comfortable with it, I can take a film from treatment to final with no crew, locations or sets.

FutureVideo

SimplePractice · A 2028 vision · 3:43

A near-future film about independent practice. Treatment, boards and pipeline. It shipped with the line “This video was generated with AI.”

Treatment

The argument
The argument
Tone
Tone
The two worlds
The two worlds

Boards

Vignette 0 — The problem
Vignette 0 — The problem
Act I — The commute
Act I — The commute
Act II — The intake
Act II — The intake
Act III — The session
Act III — The session
Act IV — The practice
Act IV — The practice
Close — Evening
Close — Evening

Boarded, then shipped

Boarded
Boarded
Shipped
Shipped

Frames

Window-light profile
Window-light profile
The breathing exercise
The breathing exercise
Dusk, through the windshield
Dusk, through the windshield

The stack

Script, structure + treatment
Claude Code
Concept frames
Higgsfield
Motion
Seedance 2.0
Narration + Sol's voice
ElevenLabs
UI + motion graphics
By hand, in-house
Edit
In-house

Make It Real

Spec commercial · 0:33

A sketched vase becomes a real ceramics studio. Generated plates, hand-drawn animation.

Lane 02

Real performance, enhanced

Film real people, then use AI to change backgrounds, extend sets and add elements. The performance stays real.

Lane 03

Fixes after the shoot

Change a line, a hook or a detail without going back to set. Same take, new line.

As shot

“My caseload feels too unpredictable. I just can't keep relying on out-of-pocket clients.”

Dialogue replaced

“I am getting buried in forms, and I don't even know if I'm doing this right.”

Muted — the captions carry the swapped line

Building it into a team

I also build the systems that make this repeatable. At SimplePractice I built our AI production environment in Claude Code. It holds the brief and the brand rules, drafts scripts, writes the prompts, and turns a round of stakeholder notes into the next version.

If your team is working out where AI fits, let’s talk.

[email protected]